HOUND

A voice assistant app, similar to Siri and Alexa. I developed new brand copy and pushed the idea that Hound was like your secretary or daily assistant; able to do a variety of tasks to make your life easier. Example voice commands were often used in marketing material to showcase what you could do with the product. I became a major contributor in developing the voice for the Hound app’s planned revamp by creating new copy for both the app itself, and the marketing campaign. Over time, Hound’s revamp caught the attention of companies that wanted to instill their own products to the app. This included iHeartRadio for music compatibility and BigOven for a database of recipe information.

Mobile UX copy: Your Everyday Assistant

I became responsible for writing all of Hound’s responses to voice commands and other marketing material. I decided to play into the “assistant” idea—to market Hound as “your everyday secretary,” someone who could help you with daily tasks efficiently. This was in contrast to products like Siri, which marketed themselves much more humorously.

SoundHound

A music recognition app. Web and in-app copy revolved around the word “Discover” as a way to instill the idea of being adventurous; to explore new worlds through new music. Through my efforts in transforming copy, we retained user engagement on the app while having spikes in new users and increased social media engagement by 25%.

Branded Social Media: Standing Out

At the time, SoundHound didn’t have much of a brand voice or a specific set of guidelines beyond the “Discover” keyword. Most knew it simply as “like Shazam” since its function as an app was similar. I wanted to find a way to differentiate it. The current resources we had at our disposal were relations with lesser-known artists that we spotlighted every month. Our audience also tended on the older side (men and women 35+) so that meant we could also lean into nostalgia. With those two sides established, I decided SoundHound could be personified with the idea that it was the “music expert,” the type of friend that had a large collection and breadth of knowledge about different bands and artists, but also knew how to pick up hidden gems. The friend you could go to, to DISCOVER music that was new to you personally.

Social Media Campaign: Playlists

SoundHound created seasonal playlists throughout the year which required new design and copy assets. This ranged between Summer, Grammys, Anniversary, Holiday, and more. With each one, I brought about a certain theme and imagined experience, such as summer barbecues, glitzy Grammy parties, etc. while tying in with the main focus on nostalgia/the indie scene.

HOUNDIFY

Voice-enabled SaaS. Copy revolved around its mission statement: every brand/product should have a voice. Keywords such as Voice AI, wake word, and voice experience were used to better highlight the focus of the product.

Marketing Campaign: Overcoming the top 3 challenges of voice ai

As part of the content team, I helped develop ideas for a new campaign revolving around Voice AI development. It evolved into “Overcoming the Top 3 Challenges of Voice AI Adoption.” Working collaboratively with the design team, we brainstormed a theme that would fit the material, and concluded on the idea of space exploration (exploring the unknown). From there we developed an e-book and webinar, with the target audience being businesses and developers looking to get into the space. The work involved for this included doing my own research, reaching out to external thought leaders, and writing various pieces of content from blog to landing pages to sections of a white paper.

 Rate-Fast

I wrote and edited medical copy for Rate-Fast, an SaaS meant to expedite Impairment Rating Reports for Nurse Case Managers. Bulk of copy consisted of landing pages.

 The Exhibit Magazine

As the managing editor, I was in charge of overseeing submissions for prose, poetry, art, and experimental literature for the 2015 issue of the literary magazine, The Exhibit. Responsibilities included keeping in constant contact with editors and writers regarding their work and progress, editing submissions, and developing overall formatting and layout of each page.

DANIEL L PAULSON PRODUCTIONS

I read unproduced film scripts and wrote 3-5 page critiques/coverage on each one, analyzing story quality, potential audience, and overall marketability. In turn, I would advise and have conversations with the development director of each script’s potential to be produced into films/series. You’ll find previews of my coverage below.

As the assistant general manager, I assisted in filming documentaries consisting of multiple interviews of LGBT individuals and allies located within the San Gabriel Valley. I was also the lead writer for numerous short film scripts revolving around LGBT stories. You can view them below.

Biking Down Memory Lane

Will, a young gay Asian-American man, tries to make his loving boyfriend Greg happy by grappling with his fear of bicycling.

ACES

Confused about her sexuality, Teresa asks a few strangers on the internet some of her most pressing questions about herself -- to find out that she's not alone in her experiences.

 I was the lead writer on numerous scripts for short films produced by Walkie Talkie Productions and other various producers. Watch them below.

Friendly exchange

Jonathan just wants to find a roommate. That's all. It's that simple... or is it?

Next question

A former couple revisits their relationship in a documentary-style Q&A, which leads to flashbacks of what went wrong, what went right, and how they've arrived at where they are now.

Sugar Heist

A student struggling to make some cash decides to rob her friend’s sugar daddy.

 Collaborated with Paper Sketch Media to create lyrics and scripts for a short film.

LA-LA LAND PARODY - COLLEGE EDITION